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Marty Parker
Principal, UniComm Consulting
Co-Founder, UCStrategies
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Marty Parker brings over three decades of experience in both computing solutions and communications technology. Marty has been a leader in strategic planning and product line management for IBM, AT&T, Lucent and Avaya, and was CEO and founder of software-oriented firms in the early days of the voice mail industry. Always at the leading edge of new technology adoption, Marty moved into Unified Communications in 1999 with the sponsorship of Lucent Technologies’ innovative iCosm unified communications product and the IPEX VoIP software solution. From those prototypes, Marty led the development and launch in 2001 of the Avaya Unified Communications Center product, a speech, web and wireless suite that garnered top billing in the first Gartner UC Magic Quadrant. Marty became an independent consultant in 2005, forming Communication Perspectives. Marty is one of four co-founders of UCStrategies.com.

Marty sees Unified Communications as transforming the highly manual, unmeasured, and relatively unpredictable world of telephony and e-mail into a software-assisted, coordinated, simplified, predictable process that will deliver high-value benefits to customers, to employees and to the enterprises that serve and employ them. With even moderate attention to implementation and change management, UC can deliver the cost-saving and process-accelerating changes that deliver real, compelling, hard-dollar ROI.

Blog Entries by Marty Parker  
In these turbulent times, Unified Communications (UC) is a safe haven where you can find excellent returns from moderate investments.
Why spend time debating whether something is unified communications or not? Just look at the results.
As to moving past UC, I think we should focus on moving "into UC" to harvest the value, before moving on.
The highlights reinforce our emphasis on the compelling need to create a Unified Communications strategy for your enterprise now.
The value that Cisco placed on Tandberg's business is a clear call to action.
One of the messages is that Unified Communications has become a primary consideration in the IP-PBX market.
UC functionalities are definitely enabling new savings-based and business-based justifications.
The New Avaya strategy will need to emphasize UC to create the revenue growth required for success.
The new layer of sharing and communication will magnify the value and contribution of each participant.
Communications will start, proceed and end within the context of a collaborative workspace or social network.
UC-driven changes are beginning to significantly affect the types and numbers of telephone sets being deployed
Both Unified Communications and the advanced UC CEBP applications are important and growing factors in our industry.
In almost all cases, reports are highlighting the business improvements that came from UC deployments.
Avaya's announcement has the potential of being a big deal for enterprise communications, and perhaps for Unified Communications, as well.
Savings will not be realized unless users are supported in changing to the new UC solutions and methods.
Microsoft is solving enterprise communications problems differently.
Do that UC pilot you've been thinking about, while the economy is slow and you have some breathing room.
UC made considerable progress during the past 12 months and the stage is set for an even broader adoption of Unified Communications in the coming year.
OK, I'm biased and involved, but you should know that Unified Communications will be front and center at VoiceCon San Francisco 2008, Nov 10-13. The coverage and content are broader and deeper than ever. There's still time to sign up,...
The news from the financial sector is the dominant topic this week, and just as we're all wondering what this might mean for our personal finances, there's also the question of what this might mean for Unified Communications (UC).
The fifth annual Gartner Magic Quadrant for Unified Communications (MQ UC) is out! The biggest message for 2008 is that Leadership is now solid and consolidating. There were no Leaders in the 2003 MQ UC, but now there are six: Microsoft, Nortel, Alcatel-Lucent, Cisco, IBM and Siemens Enterprise Networks.
Yesterday, August 27, Cisco announced agreement to acquire PostPath, a startup in the e-mail and calendar server market. PostPath has produced a web-based messaging engine that reportedly includes emulation of Microsoft Exchange, apparently down to the level of the Exchange...
In response to the several posts about Microsoft’s appearance in the Visionary section of the Gartner Magic Quadrant for Corporate Telephony, a comment from “Bithead” asked a great question as to "What is visionary?" As a long-time business strategist, I...
For the past month, I've listened to the political positioning about energy and oil, so I decided to do some homework. What I found is startling and compelling: According to data published by the U.S. Energy Information Agency and the...
I agree with Eric that PBXs and voice communications are already a major part of business processes. "Call the customer" requires some sort of telephonic voice device--desk, wireless, PC, home, hotel, etc.--and there are a lot of other cases where...
Here’s some breaking news! As of last Friday, August 8, Microsoft has entered the Gartner Magic Quadrant for Corporate Telephony. Based on the latest version of the Microsoft Unified Communications suite, Microsoft Office Communications Server 2007 (OCS 2007), Gartner places...
You’ve seen all the news on the Siemens Enterprise Networks (SEN) spinout into a Joint Venture with The Gores Group. As an independent consultant to enterprise customers, I’ve spent most of my time thinking about what this might mean to...
Last Wednesday, Eric Krapf wrote that, "Human latency, for those not buzzword-current, is the time it takes for workers to move from one communications channel--say, email--to another one--say, the telephone--to respond to whatever issue they're dealing with." He was writing...
Yesterday, Tim Bakke, Microsoft UC Practice Manager at Avtex, sent some interesting comments on the continuing dialogue over the adoption of UC, beginning with Fred Knight’s “Where’s the Beef” and continuing to yesterday’s “The UC Debate: Forrester Weighs In.” Tim...
So, as Eric Krapf noted yesterday with, “What’s Really Hot in UC”, we have a debate going on whether customers are confused or not about Unified Communications....
This past Thursday, June 19, Fred Knight asked the question, “Where’s the Beef?” in response to an article in Network World reporting on uncertainty about Unified Communications (UC) in “a recent survey of 2008 networking plans from Forrester Research.” Forrester...
The UC market continues to grow rapidly. Microsoft and IBM are reporting tens of millions of licenses shipped for Microsoft's OCS and IBM's Sametime, while Avaya, Cisco, Mitel, NEC, Nortel, Shoretel and Siemens are all shipping impressive UC solutions....
The Lou D’Ambrosio news from Avaya certainly drew a lot of attention. With that attention, new insights emerge, as is often the case....
I agree with Eric Krapf’s earlier post and with the Avaya press release, that in roughly two years as CEO, Lou D’Ambrosio has, “shaped a compelling strategy, built a strong team, and led the company through important technology transitions…” My...
One of the best features at VoiceCon is the case studies presented by enterprise executives, and VoiceCon Orlando 08 was no exception. All the keynotes featured customer success stories, and the keynote by Dennis Schmidt of Bank of America was...
Unified Communications continued as a central theme at VoiceCon Orlando 2008 on Wednesday. The Early bird session on “Enhancing VoIP for Unified Communications” was packed at 8 AM (wow!) and an excellent panel comprising Avaya, Nortel, Microsoft and Mitel provided...
VoiceCon Orlando 2008 is showing some great advances in UC and Convergence solutions. In the UC sessions, customers are clearly in the buying mode. Not only were the UC sessions in Monday and Tuesday well attended, but the questions were...
The trend to simplify Unified Communications (UC) pricing is continuing, which is a great thing for everyone involved. This trend was predictable, as suggested in the September 2007 BCR Magazine article, “De-Mystifying VOIP and UC Pricing Trends,” which described the...
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